What comes to mind, when you hear the word style?
Fashion? Beauty? Modeling?
Well, styling is all that and more.
In today’s world styling is not limited to the confines of the beauty industry. It has made its way into the E-commerce realm as well!
Your products need to – Vogue (vogue, vogue)!
Your products need to – strike a pose! 🤞🏼
And the future of Product Image styling? Is now.
In this post, we’ll look at why styling your product images is necessary to capture the attention of your customers. We’ll also explore techniques you can use to ensure that your product images never go out of style.
Oh, also there’s one other thing! Breeze.AI is here to shake things up and revolutionize how you create website images.
So grab your camera, ring light, and green screen. Let’s get this party started!
Pixels that sell: Why do product images matter?
As an e-commerce retailer, you already know this. The digital marketplace is brimming with endless options. Customers have thousands of online stores that they can shop from. So why would they pick your store? What makes you stand out from the rest?
We have two words for you – Product Images.
You might not realize it yet, but product images are everything. Well-styled images can foster trust and leave a lasting impression on your audience. They can encourage customers to explore your website, and eventually place an order.
But how do product images impact sales and conversions? What is the X factor that they carry within them?
The truth is customers can browse for hours on their phones, jumping from one website to the other. They can continue scrolling until they reach the very end of your product list. But the chances of them going ahead and buying your product are quite low. We’ve been there, done that too.
That’s where visual content comes into the picture. Product images serve as the bridge between online browsing and purchasing decisions. When potential buyers can visualize your products in detail, they are more likely to develop a sense of trust and confidence in the purchase.
At the same time, image quality also plays a key role in purchase decisions. When your product images are clear, well-lit, and professionally styled, they communicate a sense of professionalism and attention to detail. This enhances brand loyalty in the minds of potential customers.
Vibes: Create a visual language that resonates with your audience
Styling product images goes beyond mere product display. It involves creating a visual language that speaks directly to your target market. Who are they? What makes them tick? By understanding their lifestyle and viewpoints, you can design images that your customers can relate to. You need to put in the effort to don those customer-tinted glasses. That’s they key to connecting with your audience on a deeper level.
Lights, Camera, Shots!
A successful product shoot begins with setting the stage. What is your product trying to convey? Are you selling just a photo frame, or are you selling memories?
It’s essential to incorporate narrative elements into your photoshoot. This can help you sell your brand, rather than just a product. Consider the ambiance, lighting, and atmosphere that aligns with your brand. You can pick a sleek and minimalist studio setting or a vibrant garden scene. Keep in mind that the environment you choose should enhance the appeal and story of your products. Product photography in E-commerce is an art indeed!
“Let there be light”
Lighting is a fundamental element in product photography. It can either make or break your entire shoot. Take the time to experiment with different lighting techniques, such as natural light, diffused lighting, or dramatic shadows. This way you can create captivating images that highlight the unique features of your products. Different setups can also help you understand how to add depth, texture, and visual interest to your images.
Prep for Props
Props and backgrounds can take your image from good to great. How do you ask? They have the power to transform ordinary product images into engaging visual narratives. When they are thoughtfully chosen, props can help communicate the functionality and context of your products. Similarly, selecting backgrounds that align with your brand identity can create a cohesive (and elevated) visual experience for your customers.
With Breeze.AI by your side, you don’t need to waste time setting up a background. Right from minimalistic to nature themes, we’ve got it all. You can pick from a wide range of pre-existing themes, or create your own! We’ve even included some tips and tricks that you can use to make the most of your image background generator!
Composition to Command Attention
Composition is the art of arranging elements within an image to create a visually pleasing output. Experiment with your setup, and see what works for you. You can employ techniques like framing, symmetry, or asymmetry. This will help you guide the viewer’s gaze and highlight the most important aspects of your product. Don’t underestimate the power of composition. Experimenting with different compositions can add intrigue and novelty to your product images.
Follow the rule of thumb
When it comes to photography, the rule of thumb is the rule of thirds. This is a tried and tested principle in visual composition. It involves dividing the frame into a grid of nine equal sections and placing key elements along the intersecting lines. This technique helps achieve balance, create visual tension, and draw the customer’s eye to the focal points of your product images.
Become the Picasso of Pixels
The process of editing after a photo shoot is as important as the shoot itself. Editing is the final touch in perfecting your product images. Using editing software, you can fine-tune elements such as exposure, contrast, and sharpness. This will give your images a polished and visually striking result. The goal is to enhance the natural beauty of your products while preserving their authenticity. Head on to Breeze.AI to discover our wide range of tools, and edit your images like a boss!
Make your products go pop!
Color holds the key to unlocking emotions and communicating brand identity. You can utilize color correction and enhancement techniques to represent the true colors of your products. To make your product stand out against the background, enhance saturation, adjust white balance, and harmonize color schemes.
Finesse for your business
Looking to bring about finesse? Retouching is your go-to guy (or girl!). Retouching is a delicate process that involves refining your product images to highlight key features and minimize distractions. This can include removing blemishes, dust, or unwanted reflections. You can also use retouching to accentuate textures and details. The process of retouching can help you present your products in the best possible light without misleading customers about their actual appearance.
Consistency at the very core
Consistency in image styling is crucial for creating a cohesive identity for your brand. Maintain a consistent aesthetic across your products by utilizing specific color palettes and lighting styles, This can help builds recognition and reinforces the brand perception. Customers should be able to recognize your brand at a glance, regardless of the specific product being showcased.
And that’s a wrap! You’re now one step closer to creating the product images of your dreams! The art of product image styling holds tremendous power in the e-commerce world. Embrace the visual journey, experiment with your products, and pave your way to E-commerce success!
To learn more about how you can style your product images in an affordable and efficient manner, head on to Breeze. AI. It is the one-stop shop for all your visual content needs. Our AI-driven solution has been curated to elevate your marketing game while being easy on your pocket. Image – Breeze – Repeat!